Privacy Policy – MacrAnima®
Last Updated: 1/10/2025
This Privacy Policy describes how MacrAnima® – Jewelry E-Shop (“we”, “our”, “us”) collects, uses, stores, and protects personal data of visitors and customers when using our website and services. We are committed to complying with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Greek data protection laws.
1. Data Controller
MacrAnima® – Jewelry E-Shop
Address: Lefkados 3A, Ilioupoli, 16342, Greece
VAT Number: 159285742
Owner: Maria Moraki
Email: info.macranima@gmail.com
Tel.: +30 6980796401
2. Personal Data We Collect
We collect and process the following categories of personal data:
Identity & Contact Data: Full name, email address, phone number.
Billing & Shipping Data: Billing address, shipping address.
Payment Data: Payment method details (processed securely by third-party providers; we do not store full card details).
Order Data: Products purchased, order history, transaction details.
Marketing Data: Newsletter subscriptions, marketing preferences.
Technical & Usage Data: IP address, browser type, device information, cookies (see separate Cookies Policy).
Analytics Data: Website usage statistics via Google Analytics.
3. Legal Basis for Processing
We process personal data under the following legal grounds, as required by GDPR:
Contractual necessity: To process and fulfill your orders, provide customer service, and deliver products.
Legal obligation: To maintain invoices, transaction records, and comply with tax and accounting laws.
Consent: For marketing communications (newsletter, offers) and cookies/analytics tracking.
Legitimate interest: To prevent fraud, ensure website security, and improve user experience.
4. How We Use Personal Data
We use your personal data for the following purposes:
Processing and shipping orders.
Managing payments and preventing fraud.
Providing customer support and handling inquiries.
Sending newsletters and promotional offers (if consent is given).
Complying with tax and legal obligations.
Analyzing website traffic and performance through cookies and analytics.
5. Sharing of Data with Third Parties
We only share data with trusted third parties necessary to operate our business:
Payment processors: Viva Wallet, PayPal, Piraeus Bank.
Delivery providers: BOXNOW, ELTA Courier.
Analytics providers: Google Analytics.
Technical providers: Web hosting services and backups that store your data securely.
All third parties are required to comply with GDPR and process data securely.
6. Data Storage & Retention
Personal data is stored on secure servers located within the EU (our e-shop hosting server and backups).
Retention periods:
Order & payment data: kept for up to 5 years to comply with tax and accounting obligations.
Customer account data: retained as long as the account is active.
Marketing data: retained until consent is withdrawn.
Cookies & analytics data: retained in accordance with our Cookies Policy.
7. Security of Personal Data
We implement appropriate technical and organizational measures to protect personal data, including encryption, secure payment gateways, restricted access, and regular security monitoring.
8. Your Rights under GDPR
As a data subject, you have the following rights:
Right of access – to request a copy of your personal data.
Right to rectification – to correct inaccurate or incomplete data.
Right to erasure (“right to be forgotten”).
Right to restriction of processing.
Right to object – including objection to direct marketing.
Right to data portability – to receive your data in a structured format and transfer it elsewhere.
Right to withdraw consent – where processing is based on consent (e.g., newsletters, cookies).
Right to lodge a complaint – with the Hellenic Data Protection Authority (www.dpa.gr).
To exercise your rights, please contact us at info.macranima@gmail.com.
9. Children’s Privacy
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us immediately.
10. International Data Transfers
We primarily store and process data within the EU. Where third parties (such as Google Analytics or PayPal) transfer data outside the EU, such transfers are safeguarded through adequacy decisions, Standard Contractual Clauses (SCCs), or equivalent GDPR-compliant mechanisms.
11. Cookies Policy
We use cookies and similar technologies for essential website functionality and analytics (via Google Analytics). Consent for non-essential cookies is managed through the Complianz GDPR/CCPA Cookie Consent plugin.
For details, please refer to our separate Cookies Policy.
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. Updates will be posted on this page with a revised “Last Updated” date.
13. Contact for Data Protection
If you have any questions regarding this Privacy Policy or how your personal data is handled, you can contact us at:
Email: info.macranima@gmail.com
Tel.: +30 6980796401